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Olsen Twins Go Serious With The Row’s Style

Without the paparazzi in sight — and just a few fashion photographers perched at the end of a black wooden runway — Mary-Kate and Ashley Olsen presented their collection The Row to a small group of fashion insiders on Tuesday.

The small show, held far away from the Bryant Park tents in a gallery space, seemed an indication they wanted the headlines to be about the clothes they designed instead of themselves. It’s the same strategy employed by fellow camera-magnet Victoria Beckham earlier this week.

Glam Slam: Famous Fashion

Mary-Kate and Ashley Olsen just announced that they are starting yet ANOTHER fashion line… this one an affordable juniors line for JCPenney called Olsenboye. The stylish stars already have successful high end lines Elizabeth and James and The Row in their growing fashion empire and they earned an estimated $15 million in 2008 alone.

Mary-Kate & Ashley Olsen Bring Their Style To The Masses At JC Penney

Mary-Kate and Ashley Olsen are bringing their boho chic style to JC Penney stores with a new affordable juniors collection.

Glam Slam: In With The Old

Perhaps nowhere is the obsession with youth and the young and the shiny and new more intense than in Hollywood. Botox anyone? And yet - Hollywood is also into the old and used… well, at least when it comes to vintage clothing. Vintage has never been more popular. Nicole Richie, Sarah Jessica Parker, Mary-Kate and Ashley Olsen are just a few stars who love the whole Retro Chic vibe.

Glam Slam: Get Your Fall On!

Today is the official first day of Fall and in honor of that, here are five things I love about the season…

Hugh Jackman, Cindy Crawford Lined Up For Fashion’s Night Out

Stars including Sean “Diddy” Combs, Cindy Crawford, Hugh Jackman, Mary Kate and Ashley Olsen, Karolina Kurkova and Ivanka Trump are set to gather at locations across New York City on September 10 for Fashion’s Night Out, a shopping extravaganza that is the brainchild of Vogue, the Council of Fashion Designers of America, NYC & Company and the City of New York.

Ashley Olsen: ‘I Look At Britney & I’m Surprised I Didn’t End Up Like Her’

Ashley Olsen says she’s surprised that her early rise to stardom didn’t lead her down a path that many of her Hollywood colleagues have taken – particularly Britney Spears.

Ashley Olsen Talks Moving From Hollywood Stardom To New York Style Queen

Mary-Kate Olsen may still be a Hollywood mainstay with recent roles in “The Wackness,” TV’s “Samantha Who?” and “Weeds,” but sister Ashley is focusing on fashion.

“I turned 18, I moved to New York, and I haven’t really done anything since to be a celebrity,” Ashley told the summer issue of VMAN Magazine, on newsstands now.

Madonna Tops PETA’s 2009 Worst-Dressed List

The Material Mom has some haters when it comes to fur.

Madonna has been voted PETA’s worst-dressed star of 2009, according to an online poll at PETA.org.

Demi Moore & Ashton Kutcher Lead PETA’s Worst-Dressed List

It’s safe to call Demi Moore and Ashton Kutcher a Hollywood power couple. But now you can also call the lovebirds something else – PETA’s worst-dressed stars.

In a new poll conducted by PETA.com, Demi currently leads a poll of the worst dressed celebrities in Hollywood, the animal activist organization announced on Thursday.

Ashton currently sits at number two on the poll. Who else made the list?

ROLL CALL: Nicole Kidman Prefers Not Watching Her Own Performances

Plus, an Olsen health watch! A “High School Musical” star goes hip hop. And, see fashion fabs and flubs from the 14th Annual Critics’ Choice Awards!

Get your Your Daily Dispatch of Celebrity Shenanigans inside!

Rep: Ashley Olsen Is ‘Not Engaged’

Ashley getting married? Not so, a rep for the Olsen twin told People.

“Contrary to several tabloid reports, Ashley Olsen is not engaged to be married,” her rep told People on Wednesday. “Ashley is dating Justin Bartha and they are very happy.”